SheWins Digital Marketing + Freelancing Program

Module 1: Freelancing & Online Earning

• Understanding freelancing platforms: Fiverr, Upwork, PeoplePerHour, and local marketplaces
  
  

• How to set up a professional profile
  
  

• Identifying high-demand services (Digital Marketing, SEO, Social Media Management, Content Writing, WordPress)
  
  

• Crafting gig packages & proposals that sell
  
  

• Quick earning strategies: small projects, micro-gigs, recurring services
  
  

• AI tools for faster work: ChatGPT, Canva, Copy.ai
  
  

Outcome: Participants can create their freelancing profile and start offering services immediately.

Module 2: Google Ads & Quick ROI Marketing

• Introduction to Google Ads (Search, Display, Shopping)
  
  

• Keyword research and campaign setup for small businesses & local clients
  
  

• Writing high-converting ad copy & landing pages
  
  

• Budgeting and analytics: measuring results and optimizing campaigns
  
  

• AI tools: Keyword planners, AI ad copy generators, AI landing page optimizers
  
  

Outcome: Participants can run small campaigns for clients or their own services to generate income.

Module 3: Meta Ads & Social Media Marketing

• Facebook & Instagram Ads fundamentals: targeting, creatives, budgets
  
  

• Creating content calendars for social media
  
  

• Managing social media accounts for businesses (posting, engagement, analytics)
  
  

• Selling social media management packages to local businesses
  
  

• AI tools: Canva, CapCut, ChatGPT for captions, AI scheduling tools
  
  

Outcome: Participants can manage social media accounts and run paid campaigns for local or online clients.

Module 4: Local SEO + GMB Optimization + Website Skills

• Google My Business setup & optimization
  
  

• Local SEO basics: citations, reviews, keywords for local businesses
  
  

• Simple website creation with WordPress / Elementor
  
  

• Quick local projects participants can sell: listing setup, website setup, reputation management
  
  

• AI tools: AI content generators for blogs, SEO optimization tools
  
  

Outcome: Participants can offer local business services like GMB optimization, website creation, and SEO packages.

Module 5: AI Tools & Productivity for Digital Marketing

• How to leverage AI tools to save time and improve results
  
  

• Content creation, SEO research, ad copy, social media posts
  
  

• Automating repetitive tasks for freelancing and client work
  
  

• Combining AI with digital marketing skills to deliver faster and better results
  
  

Outcome: Participants maximize productivity and can deliver projects faster, increasing their earning potential.