“From Zero to Your First E-commerce Brand in 30 Days — Even If You Have No Experience”

Zero to Brand Launch

WEEK 1: Foundation + Winning Product Research

Goal: Students find a winning product + market clarity

Day 1: Introduction + Mindset + System

• E-commerce business models (DTC focus)

• Local vs International selling

• How brands are built (real case studies)

• Course roadmap + expectations

Day 2: Product Hunting (Winning Products)

• What makes a product “winner”

• Problem-solving vs trend-based products

• Tools + manual methods (TikTok, FB, Amazon)

• Live product hunting demo

Day 3: Market Research

• Demand validation (Google Trends, TikTok signals)

• Audience identification

• Pricing psychology in Pakistan

Day 4: Competitor Research

• How to spy competitors (Ads Library, TikTok)

• Offer analysis

• Website breakdown (what works)

Day 5: Product Finalization + Local Market Visit Plan

• Final product selection framework

• Margin calculation

• Assignment:
  Select 1 product
  Prepare for local market/supplier visit

WEEK 2: Brand Building + Store Creation

Goal: Students build a real brand + live store

Day 6: Local Market Visit + Supplier Hunting

• What to check in suppliers

• Pricing negotiation

• Quality control basics

Day 7: Brand Creation

• Brand name selection (premium vs generic)

• Logo + identity basics

• Positioning your brand

Day 8: Store Setup (Shopify + WordPress)

• Shopify setup step-by-step

• WordPress (WooCommerce) basics

• Domain + hosting

Day 9: Product Listing & Optimization

• High-converting product pages

• Copywriting (HOOK–BENEFIT–CTA)

• Images & creatives optimization

Day 10: COD Setup + Payment Systems

• COD setup in Pakistan

• Courier integrations (Leopards, TCS, etc.)

• Order processing workflow

WEEK 3: Social Media + Content + Launch

Goal: Build presence + prepare for launch

Day 11: Social Media Setup

• Instagram, Facebook, TikTok setup

• Business manager setup

• Profile optimization

Day 12: Content Strategy

• Content types (UGC, problem-solution, hooks)

• Viral content frameworks

• Competitor content breakdown

Day 13: Content Creation (Practical)

• How to shoot with mobile

• Ad creatives vs organic content

• Script writing

Day 14: Pre-Launch Strategy

• Warming up pages

• Posting plan (7-day strategy)

• Offer creation (discounts, bundles)

Day 15: Product Launch Day 

• Launch checklist

• First campaign setup

• Tracking basics

WEEK 4: Paid Ads + Scaling + Sales Closing

Goal: Generate sales + scale

Day 16: Meta Ads (Facebook & Instagram)

• Campaign structure

• ABO vs CBO

• Targeting strategies

Day 17: TikTok Ads

• TikTok ads setup

• Creative testing strategy

• Scaling winning creatives

Day 18: Ads Strategy + Optimization

• Budget allocation

• Killing losing ads

• Scaling winners

Day 19: Sales Handling + Conversion

• Order confirmation calls (Pakistan model)

• Handling objections

• Increasing conversion rate

Day 20: Final Closing + Scaling Roadmap 

• From first sale → scaling to 100 orders/day

• Brand building vs dropshipping mindset

• Long-term strategy

• Certificates + Q&A

Advantages for Course Students

• Live sessions

• 1 Winning Product

• 1 Live Store (Shopify/WordPress)

• Social Media Pages

• 3–5 Content Pieces

• Supplier list (goldmine)

• 1 Live Ad Campaign

• First Sales (goal)